In some forgotten magazine, I once read a lament about how little fiction is written about the world of work. When historians look back upon this time they might think we live in an age of passionate romance, of hideous crimes, of sweeping wars, and occasional zombie plagues and vampire infestations. They won't be able to look to that cultural signifier we call the novel to understand how many bloody hours we devote to emails and preparing reports and fiddling with "easy" tools like the LeadPages system.
That said, these people from the future might be able to go to server farms to comb through our Gmail accounts to understand our daily preoccupations, but what will they really understand of our everyday lives by looking at all those alerts and notifications we skillfully dismiss and ignore?
I'm hustling through the completion of a major project. Ironically, though it's all about storytelling, I find that I'm having trouble living my own story through the haze of "busy." That's what happens when you hunch over a laptop perfecting copy and worrying over image selection and praying that all the intangible tech pieces will place nicely with one another.
Even though all this minutiae isn't in itself the stuff that legends are made of, the stories that I am empowering others to craft do have infinite potential. They can mean something to the storytellers and the audiences they're made for.
The everyday tasks of running an online business don’t lend themselves to become great stories. In my case, however, I hope that my own stretch of "mundane" work will empower you to tell stories that matter.
Join me for the next free Story Triangle class that is coming up on May 24. Who knows? The storytelling tools you learn to deepen your connection with clients might enable you tell the great story of what it means to run a business in the 21st century! Reserve your seat