“Close the door. Write with no one looking over your shoulder. Don't try to figure out what other people want to hear from you; figure out what you have to say. It's the one and only thing you have to offer.” - Barbara Kingsolver This is some of my favorite writing advice. Some of the time.
Kingsolver is right. Writing for the marketplace and trying to please the masses every time you tell a story sets you on the path toward mediocrity and misery. There's no guarantee that anything will sell or that anyone will care. If you don't at least write for yourself, you're writing for no one at all.
And yet... Kingsolver is not talking to bloggers, to those of us who are writing to build a business and connect with the people whose lives will be changed by the programs you offer and the services you provide.
For us, there must be a time for diving deep and figuring out the message. You need time to look within in find the Sovereign Story that you must share with your community.
But then, it's necessary to open the doors and the windows and the browser and the Facebook feed. You need to look to what people are worried about and longing for and use your writing to connect your personal stories with the stories they need to hear.
I've created a class called the Story Triangle that gives you insight into how to honor your audience, your story, and yourself when you sit down to create online content. It will change the way you look at blogging and connecting to your clients.