And no stretch of time is tougher for us evolutionary service providers than all these themed shopping days that hang about Thanksgiving like so many tantalizing, calorie-packed desserts.
Our sky looks different from the warehouse scaffolding of box stores and the online giants. We offer stillness and introspection. We offer healing that may sting before it soothes. These time-honored paths to growth and lasting peace seem absurd in our doorbuster, free shipping, instant gratification holiday climate. There must be a lotion or a pill or a fuzzy slipper set that can do the same thing, right? Sigh. Of course not. But sometimes it seems like we’re the only ones who know that.
First, remember what it means to be in the transformation business
This weekend, I went to a "Small Business Saturday" event with a group of local women selling a number of products. It was a lovely little gathering. I came home with some budget-stretching makeup, super cute leggings, and a huge case of "not enoughness." Everything seemed so fun and effortless and it all smelled delightful. Selling clothing and essential oils seemed so much simpler than sweating over sentences for a living.
On the walk home, doubt and Christmas budget worries started to take over. But then, Rebecca Wong, my dear friend and Practice of Being Seen partner reminded me, “They're selling something, not creating anything. That’s not what you do, is it?”
Well, sure, selling is part of what every small business person has to do, but when you’re a coach, a therapist, a healer, or anyone else who offers time in support of another’s evolution... selling comes second. And it’s probably not the sort of thing that people are going for during the busiest shopping weekend of the year.
Time for a transformational reframe of all these "special deals"
I just came across the phrase "self-evolved small business." This feels like balm to my tired, over-extended entrepreneur's soul right now.
All of us could use the reminder that we've all done something tremendous in hanging out the proverbial shingle and essentially creating something from nothing more than our passionate, creative caring hearts.
Creating something, offering something that comes from the core of who you are and standing in your truth... that's a truly special deal.
So, in the midst of all the consumerism and the holiday's special offers, I just want to invite you to stand in what you've created this year, stand in the space that you have created for so many people.
Breathe into enoughness. Breathe into your evolution. Breathe into the evolutionary spaces you create for your clients. Just breathe.
What's your alternative to a holiday sale?
When you realize it's ok to sit out the late November salesy blitz, it's not an excuse to opt out of marketing your good work. Rather than creating reactionary social media posts about a sale you just thought up, use this time to plan how you'll promote and sell your service or other offering when the time is right.
Rebecca helped me see something else during our conversation this weekend… While we don’t sell stuff that’s going to look nice under the tree, we DO offer something that will help our colleagues transform their 2017.
If you’re a therapist, this is a great time to join our community, The Practice of Being Seen. And, since the one truly good thing about all these themed buying days is #GivingTuesday, we’re donating a portion of the community enrollment fee to the ACLU and the Southern Poverty Law Center when you join today. Learn more & join us