What an Irish Goddess Can Teach You About Writing & Marketing Your Practice

What an Irish Goddess Can Teach You About Writing & Marketing Your Practice | Writing and Storytelling Coach Marisa GoudyIf I had one wish for you, it would be that you would stand sovereign in your story and in the marketplace. Sovereignty is at the heart personal fulfillment and professional success. When you are sovereign, you are the confident, compassionate ruler of your own life. You don't assume that you can control everything, but you are sure of your worth and guided by your dedication to the greater good. For the healer, therapist, or coach who wants to change lives with her vision and her work, sovereignty is a beautiful thing to aspire to.

A quick Irish history lesson (and a good story to tell over a few pints of Guinness!)

But, before it was applied to the modern individual, “sovereignty” has belonged in discussions of royalty and statecraft.

Goddess by Moira age 5At the heart of Celtic myth - and particularly Irish myth - sits the Sovereignty Goddess. She is divinity made flesh and an embodiment of the land itself. In order for the king to take the throne and guarantee the fertility of his realm, he had to win favor with this otherworldly woman. And then she took him to bed to seal the deal.

Across mountains meant to be her breasts and across rivers meant to be her blood or tears, battles were waged in her name. The Sovereignty Goddess did not rule, you see. She was the power behind the throne. Or, perhaps, it's better to say the power before the throne.

She supported his royal cause and she crowned the king, but then, she had to stand aside and let him define his own destiny.

Centuries later, when the Irish peasantry struggled under English rule, the Sovereignty Goddess represented dreams of independence. This time a fairy woman, the goddess would appear to young men in a dream and incite them to take a stand for themselves, their people, and their country.

(Does this sound a but like what you do for clients? You help them along their journey of becoming and giving them the tools to succeed on their own, right?)

What does the Sovereignty Goddess have to offer the modern transformation professional? 

History is starved of powerful women, so this influential creature is a welcome shot of the feminine. Certainly she got my attention when I was a student, just as she got the attention of the people who used these myths to understand their world.

But a couple of generations of feminist literary and cultural criticism has taught us that “and then a woman appears” is not always a sign of gender equality and empowerment.

Though seducing mortals and actually being a country is all very fabulous, it’s quite disempowering. The goddess is momentarily star of the origin story, but then she is pushed offstage until the hero decides to invade a neighboring kingdom in her honor. 

With this in mind, what can a kingmaking, rabble rousing Sovereignty Goddess do for the transformation professional on their own quest to change the world?

Well, being an essential part of the prologue or “just” having a recurring role in the supporting cast is actually what being a healer is all about.

5 Lessons About Storytelling & Marketing that Only a Sovereignty Goddess Could Teach You

When you’re a therapist or healing professional writing in support of your own work, the Sovereignty Goddess can be the perfect model.

As the writer or the healer, you’re not the star. The reader is the hero. The client is the hero.

Your role is to awaken, inspire, support, facilitate. Though you hope to sustain a long term relationship with your readers and your clients, the focus is on their process and growth, not your role as guide.

Here are five ways to embody the Sovereignty Goddess and make a difference in your business and in people’s lives:

  1. Live the Legend: Like the Sovereignty Goddess, you need a powerful legend. Through your writing and branding, you can build visibility and a strong reputation that invites people to learn more about what you offer. Intrigued by your story as well as the social proof (what people are saying about you), prospective clients (or, perhaps, perspective heroes) will be excited to explore how you can help them rewrite their own stories.
  2. Embrace the Magic: The Sovereignty Goddess used magic to turn commoners into kings and warriors. In our contemporary world, we have our own kinds of magic. After all, there’s something just a little mysterious in that alchemical process that turns ideas into words that help your ideal clients understand that you're the one who can help them become healed and whole.We create and connect to magic through stories. When you sit down and write out your vision for your clients, describing what sort of transformation you know is possible, you are taking the first step in making heroes who, in turn, can be sovereign in their own lives.
  3. Exercise Choice: Just as the goddess has the power to name her consort, you have a similar power when you decide on your ideal client and reader. Choose someone who has the life experiences that your stories can speak to. Write for people who seek the outcomes that your work can promise. It’s in being choosy and specific that you’re most effective, telling stories that go deep and doing work that changes lives.
  4. Seek to Empower: When that young man laid down with the goddess, it was guaranteed that he’d arise an empowered man ready to make his own way in the world. Your hero client/reader is going to use the seeds of your story to create his or her own great narrative. Ultimately, this is what you want: your audience’s new sense of success and happiness originates with you but does not permanently depend on you.
  5. Practice Trust: The Sovereignty Goddess understood her role in the grand scheme of things: kings would pass on and young upstarts would need her to help them take their place. She trusted that in every king’s court, her story was told around the fire - the modern equivalent of being shared on the Facebook wall, the Pinterest board, and the Twitter stream.Create content that matters to you and is designed to speak to your ideal readers and you can trust that your good work will inspire your hero client to share on your story (most likely by crediting your supporting role in their own remarkable journey).

This St. Patrick’s Day, as we celebrate all things Irish (both pagan and Christian), I’d be grateful if you shared the Sovereignty story with your community - who knows what getting in touch with their inner Celtic Goddess might do for them!

Do you need help discovering and telling your own Sovereign Story? Check out my writing coaching and copywriting services.